Started by Scott Ferreira and cmdR Consulting in 2016, Man in the Model X (MITMX) is an interview platform for millennial entrepreneurs to share their experiences and lessons of the past and vision of the future. The professional journey of an entrepreneur is invariably one with many bumps, twists and turns in the road, often testing resolve, building knowledge and forging character. And by sharing the details of such a journey through MITMX, an entrepreneur promotes their professional and personal brands while inspiring and supporting their peers. In each of our interviews, members of the MITMX community find business skills, knowledge, strategy, and most importantly, a confidence that millennial entrepreneurs encounter and overcome many of the same challenges.
In beginning to devise this platform, Scott looked for a powerful symbol of the values of millennials. Committed to sustainability, millennials have been at the forefront of promoting the safest, most efficient and most scalable solutions for humanity, particularly with regard to energy. And what better way to emphasize a sustainable energy future than a Tesla Model X, the new model from the all-electric car company. The Model X can give any gas-powered SUV a run for its money in any performance category. So the choice was easy: Interview game-changing millennials in a game-changing mode of transportation.
We interview millennials and others who are successful in their chosen profession and committed to making a positive impact on the world through innovation, sustainability and humanitarianism.
Our goal is a simple one: We want millennials across the globe to find inspiration, knowledge and confidence in the successful paths of our MITMX interviewees. Reaching that success can be challenging, but hearing from those who have done it gives countless others the boost they need to continue their professional journey with determination and a smile.
MITMX interviews give views from 30,000 feet and 3 feet, asking about high-level strategy and the critical details that ensure the bills are paid and employees are happy. How did you get your first client? How do you decide how you'll spend a given day? How do you decide where your cash is allocated? Have you ever had to handle short-term cash flow problems? What do you do on a regular basis to ensure your employees enjoy their jobs? These are a few of the questions we'll pose to some of the smartest and most ambitious entrepreneurs around.
Right now, we have two programs: Mornings with Millennials and Tesla Tech Talks. Mornings with Millennials interviews millennials and focuses on their business challenges and successful strategies, while Tesla Tech Talks interviews experienced tech entrepreneurs and focuses on how technology supported their business success and will be employed to bring out future success.
